Vacation Inc.

Creating brand awareness and exposing the importance of sun protection, the imagery explores the intensity of southern summer heat and the lengths people go to in order to find relief as temperatures continue to rise. The work documents subjects in moments of visible discomfort, creating a narrative that reflects the growing impact of global warming, which was adapted into a branded campaign for Vacation Inc. sunscreen.

Titled “Anything To Cool Down,” the campaign highlights subjects engaging in unconventional and sometimes extreme methods of staying cool, reinforcing both the urgency and relatability of the concept. Integrated across posters and social media, the imagery is paired with striking temperature callouts, positioning Vacation sunscreen as both a protective essential and a refreshing solution in the face of increasingly intense summer conditions.

Vacation Inc. x Ultra

A collaboration with Ultra Miami Music Festival provides the opportunity to integrate “Anything To Cool Down,” showcasing Vacation Inc. products and supplying attendees with branded items of the methods seen throughout the campaign to help them stay cool.