Interview Magazine

The strategy behind this project is grounded in the insight that fashion-conscious audiences are both highly engaged with editorial media and deeply implicated in the industry’s cycle of overconsumption, yet are increasingly receptive to conversations around sustainability. Inspired by the authoritative and conversational style of Interview magazine, this mock-up leverages a familiar editorial format to meet that audience where they are. The idea is to merge an interview with a series of portraits of sustainable, second-hand brands in all major cities, using authentic dialogue and visually compelling storytelling to explore the relationship between fashion and environmental impact.

Created as a PR-driven concept, the campaign demonstrates how editorial platforms can move beyond trend-setting to become tools for reflection and influence. Ultimately, it was developed to show how brands and publications can strategically use storytelling to engage their audience, challenge consumption habits, and spark meaningful conversation around sustainability in fashion.